Hey There, Girlboss!
Welcome back to the second installment of CJT online! In today's post we will be talking about how I increased my Instagram followers by 40% in 5 weeks. Now, as with every post you will be reading on this blog, you all know my philosophy about putting in work to see the needle move. Yes, the tips I will be giving you are actionable methods for you to increase your Instagram channel, but you must do them on a consistent basis. Ok, now that we got that out of the way, let's talk about the steps I took to increase my followers:
1. Use Hashtags
Instagram is a huge community filled with diverse folks with an array of interests. So, set your account apart by using relevant and actively used hashtags that will propel your content in front of the right audiences.
During my rebrand transition, I knew I had to find a new audience who would respond to the entrepreneurial and inspirational content I create. So, after finding 83 hashtags that directly targeted other female entrepreneurs, these tags helped me revamp and grow my account through consistent use. When used strategically and consistently you can increase your following as well!
Instagram also knows how important hashtags are to business owners like you and me! And recently, Instagram has installed a new feature called, "Related Hashtags."
Here is where you can keep up with the trending hashtags (related to the tag you searched for) of that day. For instance, click on the TAGS tab in the app and search for, "#girlboss." After searching for that tag, take a look above the top posts and you will see a scrolling list of the trending hashtags related to #girlboss. These hashtags are also connected to Instagrammers in the female entrepreneurship industry.
No matter if you are a #yogi, #vegan or #traveler, this related hashtag search will definitely work for you!
Through hashtags, you can begin networking with with fellow bloggers and entrepreneurs! When I network, I do the following:
- Like a page of interest
- Comment on a few pieces pf content on that page
- Sign off with a genuine compliment on one last photo
When I connect with other amazing folks, I make sure their content is relevant to my target audience and up-to-date. See, it's as easy as pie! Networking is the key to a successful brand on Instagram.
3. Post Valuable Content
Instagram is all about the content ... VALUABLE content. In order for you to show up and show out, you must be sharing clear visuals and content that your community can relate to. Think about what your brand stands for and how you can create content that is not only relevant to your brand, but content that can inspire, educate or inform your online community. If you are in need of some content ideas, check out Marketing Solved's 31 Days of Social Media Content.
4. Be Responsive
Answer your comments! This is not a magical answer, but it will show your online community you care. So, if you have not responded to comments on Instagram, I am encouraging you to do so, so that you can continue to build an engaged community.
5. Know Your Target
Who do you create for? How will this content inspire, educate or inform your audience? According to your responses, these are the ideas you should keep in mind when you post content. Though Instagram is a huge community, that does not mean your content has to be for everybody! In order to increase your following, your content should have a clear focus and strategy.
Understanding how to capture your target/ideal audience on Instagram can be a bit of a challenge.
So I will be hosting a FREE Instagram Challenge called, #TheInstaPrintChallenge, in which I will be teaching you how to increase your following + how to turn those followers into loyal, happy customers! Did I mention it was free? Head on over to #TheInstaPrintChallenge and sign up to begin growing an insanely profitable Instagram account!
6. Know When to Post
Timing is everything! And, with that being said, all social media communities do not behave the same. So, it is important for you to track when your Instagram community frequents your page. But you remember that free training, right? Yup, that's what we are going to cover below! So, before I talk your head off some more, check out today's FREE Instagram Analytics Training.